In 1974 Dorelio Rovera, with his father Angelo, established the Ardor Pipe, name which comes from the "AR" (Angelo Rovera) and "DOR" (Dorelio Rovera), changing a medium quality level production into a completely handcrafted product, with a very high level of design and finishing.
Angelo Rovera is the son of Francesco Rovera, who along with his brothers comprised Sociedade Rovera, a pipe company they founded in 1911.
Dorelio personally chooses the briar which is left seasoning for at least 4 to 5 years before it is worked. It is stocked in particular baskets which leave the wood always visible and airy.
The pieces chosen to become a pipe are cut with a circular saw to identify the model. Then each piece is rough hewn by hand with special files, definitely "dangerous" but very efficacious to give the shape to the wood.
Like most artisans, Ardor couples a classical style and a very original style with definite but free and fanciful lines, to offer and meet the largest number of requests, from the simple to the most complex. Ardor is a pipe company which is always looking for innovations, indispensable to collectors, but trying to offer a very high level product in the smoking aspect and performance of the briar, always dried and light for a higher comfort of the smoker.
With Damiano, Dorelio's son, Ardor introduced the coloured methacrylate (acrylic) stems, really appreciated in the international markets. Damiano has been able to condition the Ardor style with new shapes and with a new mouthpieces style, having a modern point of view. His target is to keep up the interest of new generations, surely more variable in a shorter period.
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